Get More Referrals (It’s the Easiest Way to Increase Your Bottom Line!)
Never throughout history has a man who lived a life of ease left a name worth remembering.” —Theodore Roosevelt The more often you remind your network of who you are and what you do, the more likely...
View ArticleTen Opportunities to Improve Your Law Firm Marketing: Practical strategies...
From the Archives Your marketing strategy is the key to growing your law firm. If your marketing strategy is stale (or non-existent) you’re not going to fuel the growth you’re hoping for. On the other...
View ArticleThe Game-Changing Marketing Solution No One Else Knows About: Meet the...
If you’ve done more than five minutes of research on marketing, you’ve probably heard that to succeed, you need to “build a funnel.” Marketing funnels are all the rage right now. The idea is that you...
View ArticleIs Your Website Losing Clients? 3 Reasons to Update Your Firm’s Site Today
Think about the last time you went online to order takeout food. How was the experience? Did you put your order in without a hitch, or were you frustrated by the restaurant’s outdated website,...
View ArticleHave Your Past Clients Forgotten You? The Easy Way to Capture Repeat Business...
A few months ago, a Spotlight Branding client told us a story that is every lawyer’s worst nightmare. It all started when our client (we’ll call him Justin) got a phone call. “Hello!” said the person...
View ArticleTurn More Consultations into Happy Clients with This Simple Mindset Switch
Think about how consultations usually go at your firm. What talking points do you and your team bring into those meetings? If your answer is “who we are, what we do, and the cost of our services,”...
View ArticleHow to Speak so That People Want to Listen: Julian Treasure
Being able to speak powerfully is a skill we can all use. Whether you are speaking to colleagues, partners, clients, or your spouse and kids. Julian shares his Seven Deadly Sins of Speaking and most...
View ArticleHow to Connect at Conferences: 25 Tips
Conferences and in person networking events are back. Time to polish your skills so you may expand your circle of contacts, whether at an industry event or a bar association meeting. Use these 25 tips...
View ArticleHow to Create Loyal Law Firm Clients
Don’t roll your eyes. Law firm clients can be loyal. And maybe if you’re a criminal defense or family lawyer, having loyal, returning clients might look weird on paper, but it doesn’t necessarily mean...
View ArticleMultiply Referrals Using Your Book
Increasing referrals is one of the fastest ways to grow your revenue. One metric on your dashboard should be: “# of Referrals this month.” But asking for referrals can feel awkward if not done...
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